BofA cuts Nike stock rating on innovation concerns, slashes target to $30

출처: Investing.com, 2026-09-25

BofA Securities downgraded Nike to Underperform from Neutral and cut its price target to $30 from $47, citing downside risk to both earnings estimates and valuation. Analyst Lorraine Hutchinson pushed back her expectation for a sales recovery from spring 2027 to fiscal 2028.

BofA cut its fiscal 2027 and 2028 EPS estimates by 11% and 12%, respectively, and now expects negative sales growth through fiscal 2027. Nike's innovation push is still being overshadowed by pressure on its classics business, with category and macro headwinds building. BofA cited weak classic styles, disappointing new launches, excess China inventory, and softer sports demand.

Nike fell 2.03% in premarket after the downgrade. This downgrade came just six days before Nike's fiscal 2027 first-quarter earnings report.

한글 정리

BofA가 나이키를 '중립'에서 '비중축소'로 강등하며 목표가를 47달러에서 30달러로 대폭 낮췄다. 클래식 라인 부진, 신제품 반응 저조, 중국 재고 과잉, 스포츠 수요 둔화가 겹치며 2027~2028회계연도 EPS 추정치를 각각 11%, 12% 하향했고 매출 반등 시점도 2028회계연도로 재차 미뤘다. 실적 발표를 6일 앞두고 나온 하향으로 주가는 장전 2%대 하락했다.

원문: Investing.com